Recency, frequency and spend
Clear groups built from your own orders.
Know your customers
Customer groups you can act on
Champions, loyal customers, new buyers, customers slipping away: Qarari sorts your customers into groups you recognise and shows how each month’s new customers keep buying.
How it grows your gross profit
Each group gets the message that suits it, so your best customers are thanked rather than discounted, and discounts go where they change a decision.
What you get
Customers by first month
How each month’s new customers keep buying over time.
Ready for campaigns
Send any group a campaign or an offer in one step.
Works well with
- Campaigns and newsletters
Build email and WhatsApp campaigns and newsletters for customer groups chosen by what they bought, when and how much.
- Targeted offers
See which shopper groups an offer earns more for, by time of day, weekday or payday week, and aim it there.
- Customer predictions
For each customer, see how likely they are to order soon, when their next order is due, whether they are drifting away and what they are likely to be worth.